The difference is laid basis our approach toward our client’s needs.
We are an experiential marketing communication and retail solutions agency, constantly reinventing experiential marketing.
We are “Medium-Neutral”, and we deliver solutions based on which medium that we think is most effective to meet the brand’s need.
By focusing on generating creative idea as our core competency, the so-called definition like “above the line“ or “below the line "becomes inappropriate to us; hence we can provide integrated communications depending on the needs of the brand.
Depending on the business objective, two types of marketing activation can be used as part of a marketing strategy.• Brand activation, sometimes called brand engagement which focuses on building a longer term emotional connection between the brand and the customer.
Corporate personality traits can have a multiplicative or interactive effect, not an additive effect. For example, passion can be the engine for creativity. Employees who live the brand and are close to their customers are more likely to energetically pursue new solutions. Creativity, in turn, facilitates agility, as firms are better able to respond and react appropriately. Being disciplined allows for more productive collaborations as the rules of the game are clearly established between partners.
To summarise, it is important to emphasize that the corporate personality starts with the company's employees, who bring this personality to life and actually determine who a company is. A company can instill the right values and personality attributes in its people by establishing corporate-wide values for everyone to live by, investing in recruiting and training, communicating objectives openly and listening to its employees. For many firms, the employees are the face of the company to the consumer and it is therefore imperative that they embody the corporate personality the firm aspires to build. If everyone in a company acts with 'heart,' 'mind' and 'body,' then the company will be in a better position to succeed in the 21st century.