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Our Personality
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Cheers !

Let’s together take your brand to the next level.

Greetings !

The difference is laid basis our approach toward our client’s needs.

We are an experiential marketing communication and retail solutions agency, constantly reinventing experiential marketing.

We are “Medium-Neutral”, and we deliver solutions based on which medium that we think is most effective to meet the brand’s need.

By focusing on generating creative idea as our core competency, the so-called definition like “above the line“ or “below the line "becomes inappropriate to us; hence we can provide integrated communications depending on the needs of the brand.

Our Vision

OOH Advertising

Out of home advertising is focused on marketing to consumers when they are "on the go" in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue). OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative.

Billboard advertising is a traditional OOH advertising format, but there has been significant growth in digital OOH (digital billboards and place-based networks) in recent years;

Traditional roadside billboards remain the predominant form of OOH advertising barring a few states that have banned this advertising.

Street furniture is made up of formats such as bus shelters, newsracks, mall kiosks, and telephone booth advertising. This form of OOH advertising is mainly seen in urban centers. Additionally, this form of advertising provides benefits to communities, as building and maintaining the shelters people use while waiting for the bus.

Transit advertising is typically advertising placed on anything which moves, such as buses, subway advertising, truckside, food trucks,and taxis, but also includes fixed static and electronic advertising at train and bus stations and platforms. Airport advertising, which helps businesses address an audience while traveling, is also included in this category.

Brand Activations

Depending on the business objective, two types of marketing activation can be used as part of a marketing strategy.

• Brand activation, sometimes called brand engagement which focuses on building a longer term emotional connection between the brand and the customer.

• Activation based on direct-response marketing will focus on generating immediate sales transactions.

Engagement Progammes

Engagement marketing, sometimes called "experiential marketing," "event marketing", "on-ground marketing", "live marketing" or "participation marketing," is a marketing strategy that directly engages consumers and invites and encourages consumers to participate in the evolution of a brand. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand.

Consumer Engagement is the ultimate point in which a brand and a consumer connect in order to offer a true experience related to the brand's core values. It is a long term connection that must be enhanced over time

Customer Engagement Services

> Event Management
> Brand Activation
> Product Launches & Sampling
> Exhibitions
> Rural Activation
> Digital Marketing
> Road Shows
> Fashion Shows

Communication Multiplier

> CRM & Loyalty Program
> Alliances & Tie-ups
> Rewards & Recognition Modules
> Cinema Advertising
> Public Relations
> Visual Merchandising
> In Film Branding
> In Shop Merchandising
> Out Of Home advertising
> Media Planning & Buying

Contact Programs

> School Contact Program
> Residential Activation
> Mall Activation Program
> College Contact
> Corporate Contact Program


We believe that the corporate personality traits of a successful 21st century business can be grouped into three dimensions related to the 'heart,' the 'mind' and the 'body'. These dimensions reflect three distinct sets of personality traits that can guide our employees in the organization and influence how the company is viewed by others.

The 'heart' of the company is comprised of two traits: passionate and compassionate. We as a company are passionate about serving its customers and competing in the market and do have compassion for employees, stakeholders, and members of the communities in which we operate.


The 'mind' of the company contains two traits: creative and disciplined. We as company are creative in its approach to serving its customers and winning in the market, while also adopting a disciplined approach that ensures appropriate and consistent actions across the organization.


The 'body' of the company is made up of two traits: agile and collaborative. We as a company do possess the agility to profitably react to changes in the market and also employ a collaborative approach that ensures it works well together inside and outside the company toward common goals.

Food For Thought

Corporate personality traits can have a multiplicative or interactive effect, not an additive effect. For example, passion can be the engine for creativity. Employees who live the brand and are close to their customers are more likely to energetically pursue new solutions. Creativity, in turn, facilitates agility, as firms are better able to respond and react appropriately. Being disciplined allows for more productive collaborations as the rules of the game are clearly established between partners.

To summarise, it is important to emphasize that the corporate personality starts with the company's employees, who bring this personality to life and actually determine who a company is. A company can instill the right values and personality attributes in its people by establishing corporate-wide values for everyone to live by, investing in recruiting and training, communicating objectives openly and listening to its employees. For many firms, the employees are the face of the company to the consumer and it is therefore imperative that they embody the corporate personality the firm aspires to build. If everyone in a company acts with 'heart,' 'mind' and 'body,' then the company will be in a better position to succeed in the 21st century.

You must be aware that no consulation advice comes free of cost, but you are special to us, hence the first query cost is waived off.

702,silver niche c.h.s. ltd., 45 st. francis avenue, 7th floor, santacruz(w), mumbai-400054.
+91 9820003346